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Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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3M
3M
1847 products
AKRO-MILS
AKRO-MILS
695 products
ASHCROFT
ASHCROFT
1945 products
BHISAMON
BHISAMON
0 product
BOSCH
BOSCH
1703 products
CHICAGO-LATROBE
CHICAGO-LATROBE
4538 products
CLEVELAND
CLEVELAND
8972 products
CONDOR
CONDOR
26031 products
CROSBY
CROSBY
259 products
DAYTON
DAYTON
21465 products
DEVCON
DEVCON
23 products
DEWALT
DEWALT
3643 products
EATON
EATON
922 products
EBARA
EBARA
0 product
EKLIND
EKLIND
431 products
EXPANDER
EXPANDER
0 product
FLUKE
FLUKE
99 products
GRAINGER APPROVED
GRAINGER APPROVED
177584 products
HARRINGTON
HARRINGTON
1069 products
INGERSOLL RAND
INGERSOLL RAND
1154 products
JACOBS
JACOBS
149 products
JET
JET
261 products
KLEIN TOOLS
KLEIN TOOLS
2061 products

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